12:04What Most People Miss About Mike Tyson's Uppercut
Save referenceCuriosity Gap
Boxing fans know Tyson's uppercut on sight. The thumbnail says the secret is the setup, and the red arrow points at his feet, not his fist. What his feet have to do with the punch is the question you click to answer.
'What Most People Miss' tells fans who think they know Tyson that they've overlooked something, and naming one famous punch gives the video a tight focus.
A white background and a newspaper-style serif headline stand out against darker fight thumbnails, and the red arrow at his feet moves your eye away from the punch.
When a famous move really starts somewhere people don't look, show the move and put an arrow on that part instead. Name the move in the title and let the thumbnail text say the real skill is hidden.
Point the arrow away from where everyone looks.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.