9:04If Cats Come Up to You Like THIS, Here's What It Says About You
Save referenceIdentity & Self-Relevance
Most cat videos explain what the cat feels. This one says the greeting tells you something about yourself. If a cat has ever walked up, tail high, and pushed its head into your hand, you want to know what it says about you.
'What It Says About You' turns a cat-behaviour topic into one about the viewer, and you hope the answer will be flattering.
The yellow arrow lands on the cat's head pressed into the hand, so you know exactly which greeting THIS means, and the question asks if it happens to you.
When your topic is a behaviour people notice in pets, kids or customers, make the payoff about the viewer. Show the behaviour with an arrow on it, and ask in the thumbnail if it happens to them.
Make the behaviour say something about the viewer.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.