18:2814 Tests Dogs Give Their Favorite Human
Save referenceCuriosity Gap
You probably don't think of your dog as testing you. The dog peering round a door frame looks like it's watching and weighing you up. 'Favorite Human' makes you want to pass, but the title and thumbnail never say what the test is.
'Favorite Human' is the part that pulls, since most owners hope it's them, and 14 tests sounds like enough to find out where you stand.
TEST YOU in the yellow box makes it personal, and the dog's wary sideways glance from behind a door frame says it's sizing someone up.
When you can flip your topic so the viewer is the one being tested, say so in the thumbnail with 'you' in it. Show the judge's face and keep the test itself for the video.
Flip it so the viewer is being tested, and hide the test.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.