10:316 Dog Breeds That Don't Do Well With Kids
Save referenceLoss Avoidance
If you have kids, the worry with any big dog is your child getting hurt. A crying boy huddled in front of three guard breeds shows that fear. The title says six but only three are shown, so you click to check yours isn't one.
'Don't Do Well With Kids' is gentler than 'dangerous', so owners of these breeds don't feel attacked, and six is enough breeds that yours might be listed.
Showing three of the six breeds lets owners spot their dog at a glance, and the crying boy plus Tom's raised palm turn a breed list into a warning.
When your list helps people avoid a costly choice, show some of the items clearly and hold the rest back. Put the consequence they fear in the image, and give the title a count bigger than what's shown.
Show half the list and the fear, hide the rest.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.