11:50The First 5 Things Every Puppy Must Learn!
Save referenceDesired Outcome
New puppy owners don't know what to teach first. The arrow runs from a puppy at the trainer's feet to the same breed grown up, lying calmly while people walk past. That calm adult is what you want, so you click for the first step.
'First' speaks to the new owner's real worry, which is the order to teach things in, and 'Every Puppy' tells owners of any breed this applies to them.
The arrow reads as time passing, puppy to grown dog, so the image shows the payoff of the first lesson while THIS only hints at what the lesson is.
When your lesson pays off months later, show the starting point and the end result joined by one arrow. Put a short command in the thumbnail text, and let the title promise the order to do things in.
Show where they are now and what it grows into.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.