24:27Where did your surname come from?
Save referenceIdentity & Self-Relevance
Everyone has a surname, so this speaks to nearly every viewer. The faint wall of real surnames behind Rob hints yours might be in there. Rob's knowing look and open hand say an answer is coming, so you click to hear what yours means.
The title asks the question in the viewer's own words, and 'your' makes it one most people can't answer, so it reaches far beyond language fans.
'Your surname explained' turns the title's question into a promise, and the yellow on surname makes the one word everyone owns the first thing you read.
When your topic applies to something every viewer owns, like their name, their birth month or their accent, ask about theirs in the title. Put the promise to explain it in the thumbnail, beside a faint crowd of real examples.
Ask about something every viewer owns, then promise their answer.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.