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The Shortcut Hidden in Plain Sight for 14 Years

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What to study

Curiosity Gap

It's a funny idea, that the track's own Wario sign was pointing at a secret shortcut all along. Mario Kart fans who've raced this mine track for years will want to know what they missed. You can see where he points, but not what's there.

How the packaging works
Title

'14 Years' says millions of players raced past it, which makes the find feel huge, and 'Hidden in Plain Sight' promises the clue was there all along.

Thumbnail

Wario is recognised instantly and his pointing fingers lead your eye down to the track, and POINTING in bright green matches the gesture.

Remix this

When you find something your audience missed for years, show the clue that was there all along and say it was pointing at the answer. Let the title give how long it stayed hidden.

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The Shortcut Hidden in Plain Sight for 14 Years thumbnail

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The transferable lesson

Show the clue that was always there, not the answer.

NicheGaming
Click driverCuriosity GapExpectation Violation
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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