33:00Finding the Best Coffee in London
Save referenceScale & Specificity
Everyone knows what a coffee costs, so £75 for one is a shock next to a £1 paper cup. The two prices set the range of the search. You click to see whether the best is the cheap one, the gold one or somewhere between.
Below this channel's typical views. Included as a creative reference.
'Finding' makes it a search rather than a list, which suggests a journey across the city, and 'London' tells locals and visitors it's somewhere they can go.
The gold cup under £75 makes the top end a joke you're in on, and the red bus and Big Ben place it in London at a glance.
When your search covers a wide price range, hold up the cheapest and the most expensive with the prices above them. Let the title promise you'll find the best, and keep where it lands for the video.
Show the price range, and keep where the best lands.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.