8:16Millwall & West Ham: A Century of Hate Explained
Save referenceCuriosity Gap
Football fans know these two badges and know the rivalry is famously bitter. Plenty have heard the reputation without ever learning the reason. 'Why do they hate each other?' asks it outright, and the map hints the answer is local.
'A Century of Hate' gives the rivalry scale and history, and 'Explained' promises a clear answer, which draws in fans of both clubs and neutrals who've only heard the reputation.
The two badges read instantly at feed size, and the dashed line across a plain map turns the rivalry into a distance, so it feels like a local story.
When your topic is a conflict between two things your audience recognises, put both symbols on a simple map or diagram with a line between them. Ask the plain question in the thumbnail and promise the explanation in the title.
Put both rivals on one map and ask why.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.