1:03:35I Tried Every Roast Dinner in London to Find the Best
Save referenceCuriosity Gap
Brits argue about where to get the best Sunday roast, and London has hundreds of pubs. The long queue outside this one hints it might be a winner. Harrison's wide eyes say it's good, but the title keeps the best for the video.
'Every Roast Dinner in London' makes the search sound exhaustive, and 'to Find the Best' promises a single winner Londoners can go and try.
The Yorkshire pudding, roast beef and peas read at feed size, and the queue with a Union Jack says this pub is popular, which makes you want its name.
When your challenge is to find the best of something in one place, show one strong contender with a sign that it's popular, like a queue. Keep the winner's name out of the thumbnail and title.
Show a popular contender, and hold back the winner.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.