8:59Trying Colman's Mustard Powder For The First Time (Warning this Mustard is no Joke)
Save referenceStakes & Tension
British viewers know Colman's is fiercely hot, and that sausage is smothered in a thick layer of it. The presenter looks relaxed, as if it's ordinary mild mustard. You can guess what's coming and the presenter can't, so you click to see the first bite.
'For The First Time' tells British fans an outsider is about to learn the hard way, and '(Warning this Mustard is no Joke)' promises a strong reaction.
A wide lens pushes the sausage and its thick yellow smear toward the camera, so at feed size the mustard is the biggest thing in frame, just before the bite.
When your audience knows something your subject doesn't, show the moment just before they find out. Keep the face calm and the cause big in frame, and let the title warn that it won't go well.
Show the calm moment before a surprise your audience sees coming.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.