19:31Experience the FIREPOWER of the AH-64 Apache!
Save referenceTimeliness & Exclusive Access
Most people will never stand in front of an attack helicopter. Here an Apache hangs right behind Sam, rockets and missiles in full view. Sam's arms-wide grin says it's about to be a lot of fun, and aviation fans know the Apache instantly.
'Experience' promises you'll feel it rather than hear facts about it, FIREPOWER says the weapons are the star, and 'AH-64' tells fans the exact model.
Sam's spread arms echo the Apache's weapon-laden wings in a symmetrical head-on shot, and the grey machine stands out against pale sky and green trees even at feed size.
If you get access to something your audience rarely sees up close, stand right in front of it with a real reaction and let it fill the frame. Name the exact model in the title for the fans.
Stand in front of the rare thing, and let it dwarf you.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.