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I Tried Fast Food That No Longer Exists thumbnail32:52

I Tried Fast Food That No Longer Exists

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What to study

Timeliness & Exclusive Access

If you remember Pepsi Blue or a bacon sundae, you can't buy them any more, and if you missed them you never will. 'extinct.' points at the strangest one. Joshua's doubtful face asks whether any of it was ever good.

How the packaging works
Title

'No Longer Exists' makes it a taste test you can't do yourself, which pulls in people who remember these items and people who never tried them.

Thumbnail

Four items with Pepsi, McDonald's and Burger King branding are recognised instantly, and bacon sticking out of an ice cream sundae is odd enough to stop you.

Remix this

When your niche has retired products people still remember, line them up in their original branding so they're recognised at a glance. Point at the oddest one and let your face carry the doubt.

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I Tried Fast Food That No Longer Exists thumbnail

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The transferable lesson

Show what people remember but can no longer get.

NicheFood & DiningCooking
Click driverTimeliness & Exclusive AccessCuriosity Gap
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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