28:05Fast Food Sauces But Better
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Most people have a favourite fast food sauce, and here seven sit on one tray, from KFC Sauce to Whataburger's Spicy Ketchup. Joshua's unimpressed stare says these can be beaten. 'But Better' promises your favourite, made at home and improved.
'But Better' is Joshua's long-running format, so regulars know the deal, and it sets up a challenge to the chains that newcomers get straight away.
Seven packets in their own brand colours make a row you can scan for your favourite, even when the labels are too small to read at feed size.
When you improve on famous products your audience already uses, line up the originals in their real packaging so each viewer spots their own. Put your challenge in the title and keep the improved versions for the video.
Show the originals they love, and promise to beat them.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.