17:16HMRC's Supercomputer is Studying You. Avoid These 6 Triggers
Save referenceLoss Avoidance
The icons are everyday things, a holiday flight, fuel, Facebook, cash and a bank. Putting 'Innocent' in quotes says HMRC may not see them that way. The envelope stamped OPEN IMMEDIATELY is the letter nobody wants, so you check which apply to you.
'Supercomputer is Studying You' makes the tax office feel personal and watchful, and 'Avoid These 6' promises a checklist that lets worried viewers act.
Six small icons around the face let viewers spot their own habits at a glance, and the presenter's sideways glance adds a hint of being watched.
When a risk hides in ordinary habits, show those habits as simple icons around you and put the consequence in your hands. Put quote marks round the word that says they look harmless.
Show their harmless habits next to the letter they dread.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.