6:08You're Wasting 60% of Your Creatine (8 Mistakes Everyone Does)
Save referenceLoss Avoidance
Lots of people take creatine every day, often just stirred into water. The title says 60% of it is wasted, and money down the drain is hard to ignore. The frown and pointing finger put the mistake in the glass, but not what it is.
'60%' puts an exact size on the waste, and '8 Mistakes Everyone Does' tells regular users they're probably making at least one.
The white coat and bookshelves make the warning look like expert advice, and the scoop over plain water shows the everyday habit viewers recognise.
When your audience pays for something and uses it wrong, put a percentage on the waste in the title. In the thumbnail, show the everyday habit with a warning, and leave out the fix.
Put a number on what they're wasting.
What to avoid copying
Don't copy the 60% figure or the lab coat look unless you can back both, since they can pass off a big claim as expert fact.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.