8:18What Does The Tour de France Do To The Human Body?
Save referenceExpectation Violation
These legs are covered in raised veins and hard muscle, and they barely look human. The title asks what the Tour de France does to the body, and INHUMAN answers in one word. The legs show the effect, so you click for what's behind it.
'The Human Body' makes it about everyone's body, not just racers, which widens the pull beyond cycling fans to anyone curious about extreme sport.
The Tour's yellow fills the background, so cycling fans know the race at a glance, and cropping to just the legs makes the veins the whole story.
When your topic changes the body or an object in a visible way, crop tight on the most extreme example and add one word that names the reaction. Use the colour your audience links to the event as the background.
Crop to the most extreme detail, and name the reaction.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.