11:56It's Boring, But It'll Blow Up Your VO2 Max
Save referenceDesired Outcome
VO2 max is a fitness number runners and gym-goers track closely, so a way to boost it is an easy sell. Admitting it's boring makes the promise sound honest. WORKS TOO WELL says the result is almost unfair.
'Blow Up Your VO2 Max' promises a big jump in a number fitness fans track, and 'It's Boring' lowers expectations about fun but not about results.
The lung icons turn an abstract fitness score into something you can picture, dark and patchy becoming pink and healthy, and Nicklas points at the result.
If your topic is an abstract number, turn it into a simple before and after icon of the body part or thing it measures. Pair it with a playful overclaim that suggests the method is almost too effective.
Turn an abstract number into a picture you can see change.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.