11:4610 Things I Wish I Knew When I Started Cycling
Save referenceCuriosity Gap
The arrow points at the handlebar of an expensive road bike, but you can't tell what's wrong with it. DON'T DO THIS makes it sound like a common mistake. New riders click to check their own bike isn't set up the same way.
'I Wish I Knew' is the voice of someone further down the road looking back, which gives beginners the shortcuts without being told off.
The pressed-together hands and worried eyes read like a plea, 'please don't', which makes a setup detail feel like it really matters.
When your list has one mistake you can point to on the equipment, put an arrow on the exact spot and a short warning above it. Keep what's wrong with it out of the thumbnail.
Point at the spot, and keep what's wrong a secret.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.