7:28A Very Unpopular Cycling Opinion
Save referenceCuriosity Gap
An old steel Colnago and a new carbon Trek sit behind the presenter, and 'not cool' sits between them. You can't tell which one the opinion is about. Riders who love either style click to find out, and maybe to argue.
'Very Unpopular' warns that plenty of cyclists will disagree, which is exactly what pulls in people ready to defend their side.
The quote marks suggest someone else said it, and the sideways glance adds a doubtful look, while the yellow background makes both red bikes stand out.
When your opinion splits your audience into two camps, show a clear symbol of each camp side by side and put a short verdict between them in quote marks. Don't reveal which side it's about.
Show both camps, and hide which one the verdict hits.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.