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I Oversimplified Famous Packaging Designs

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What to study

Curiosity Gap

The Flamin' Hot Cheetos bag is busy, with the cheetah, flames and snacks all fighting for space. The simplified version keeps the logo but pixelates the one image that replaced everything else. You click to see what the whole bag was boiled down to.

How the packaging works
Title

The title leaves the brands unnamed, so the thumbnail does the naming with Cheetos, and 'Oversimplified' sets up the fun before you see a single bag.

Thumbnail

The yellow ring and pixelation hide just the new image, so you know where the answer is but can't see it, and the dark red bag keeps the brand recognisable.

Remix this

When your reveal is a simple version of something famously busy, show the busy original in full and ring the spot where your answer sits, blurred. Keep the name or logo visible so people know what it is.

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I Oversimplified Famous Packaging Designs thumbnail

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The transferable lesson

Show the busy original, blur the simple answer.

NicheGraphic DesignMarketing
Click driverCuriosity GapExpectation Violation
Visual signalArrowBefore and AfterSide-by-Side ComparisonTransformation
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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