18:59How to Lean Bulk on a Budget (3000 Calories, 185g Protein)
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Lean bulking usually sounds expensive, with all that chicken and protein. $8/DAY outside an ALDI says you can do it from a budget supermarket most people shop at. The stack of chicken, rice and broccoli shows what that money buys.
The title carries the macros, 3000 calories and 185g of protein, so the thumbnail is free to carry the price, and 'Lean Bulk' tells lifters exactly which goal it's for.
Putting the ALDI shopfront behind Casey makes the budget feel real, and his wide-eyed grin keeps a numbers-heavy topic light.
When your plan relies on a cheap, familiar shop or tool, put it behind you in the thumbnail so viewers know they can follow along. Keep the technical numbers in the title and the cost on the image.
Stand in front of the shop they can afford.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.