18:09These 7 Chords Will Unlock Music for You
Save referenceScale & Specificity
If you're new to guitar, the chord charts look endless. The thumbnail turns that into a simple sum, 7 CHORDS = 90% OF SONGS. That's a small effort for a huge payoff, and it doesn't say which seven, so you click to find out.
'Unlock Music for You' makes seven shapes sound like access to real songs, and 'These' promises a specific set rather than general advice.
The text is huge enough to read at any size, Kevin's head sits in front of the O in CHORDS, and the raised hands count out seven fingers.
When a small piece of your subject covers most of what people need, put it as a simple sum in the thumbnail, a small number equals a big share. Leave which ones for the video.
Show a small input equal to a huge share.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.