10:02Stop Doing THIS!
Save referenceCuriosity Gap
The title says stop, but never says what. The thumbnail shows Ryan mid-rep on a cable beside WORST, so lifters check whether they do this move. Nothing in the photo shows what's wrong with it, so you click to find out.
'Stop Doing THIS' names no topic, so it leans on regulars trusting Ryan's calls and hands the whole job of saying what 'this' is to the thumbnail.
Ryan's yelling, over-the-top strain is the playful energy regulars expect, the white WORST gives the verdict, and the cable handle tells lifters it's about an exercise.
When you're calling out a common exercise or habit, show yourself doing it with a one-word verdict beside it. Keep the title a short command, and don't show the fault, so viewers have to check whether it's theirs.
Give the verdict, show the move, hide the fault.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.