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Stop Killing Your Store Bought Coriander (Cilantro) thumbnail8:57

Stop Killing Your Store Bought Coriander (Cilantro)

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What to study

Loss Avoidance

Supermarket coriander often flops soon after you get it home, so plenty of cooks have binned a pot or two. This one looks thick and fresh, yet it WILL DIE LIKE THIS. 'Stop Killing' says the fault is how you treat it, so it's fixable.

How the packaging works
Title

Adding '(Cilantro)' means both British and American viewers recognise the herb in the title, widening who it speaks to for two extra words.

Thumbnail

It reuses the channel's WILL DIE LIKE THIS layout, with a white arrow into the packed stems, so regulars who saw the basil version know a fix is coming.

Remix this

Once a warning format has worked for one product, run it again for the next thing your audience buys and struggles with. Where the product has two names in different countries, put both in the title.

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Stop Killing Your Store Bought Coriander (Cilantro) thumbnail

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The transferable lesson

Reuse a winning warning, and name it for both audiences.

NicheGardening
FormatAdvice
Click driverLoss AvoidanceStakes & Tension
Visual signalArrow
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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