8:16These 15 Minute Vegan Lunches Will CHANGE Your Life
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The usual worry about eating vegan is getting enough protein. 40G OF PROTEIN beside a plain bowl of chickpea curry answers it with a number most people wouldn't expect from beans and veg. The title adds speed, so it's quick as well as filling.
'15 Minute' makes it fit a work lunch break, and 'Vegan Lunches' tells plant-based and plant-curious viewers which meal this solves, though 'CHANGE Your Life' is just hype.
Putting the number, not the recipe name, on the thumbnail means sceptics get their objection answered first, and the orange curry stands out against the dark background at feed size.
When your audience has one standard objection, like protein, cost or time, put the number that answers it in the thumbnail beside the finished result. Let the title carry a different number.
Answer their biggest objection with one number.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.