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I Oversimplified Popular Packaging Designs

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What to study

Expectation Violation

The Lay's bag is instantly familiar, so the plain yellow bag beside it with 'Chips' and a bitten raw potato is funny. It's the brand reduced to what it literally says. The bite out of a raw potato is the detail that makes it silly.

How the packaging works
Title

'Oversimplified' names the joke in one word, and 'Popular' promises brands you'll recognise, which is what makes the simplified versions funny.

Thumbnail

Keeping the same yellow bag and swapping everything else for a childish font and one bitten potato makes the change instantly readable, even at feed size.

Remix this

If your topic has famous examples everyone knows, strip one down to its most literal, obvious version and show it beside the original. The more literal your version, the quicker the joke lands.

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I Oversimplified Popular Packaging Designs thumbnail

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The transferable lesson

Strip a famous design to what it literally says.

NicheGraphic DesignMarketing
Click driverExpectation ViolationCuriosity Gap
Visual signalArrowBefore and AfterSide-by-Side ComparisonTransformation
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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