12:21$10 BULKING DIET : Meal Prep on a Budget with Zac Perna
Save referenceScale & Specificity
Bulking means eating a lot, which usually costs a lot. So $10 in front of fifteen full bowls looks almost impossible. Zac's wide-eyed face and big flex play along, and you click to see what he could possibly buy for that.
'Bulking Diet' tells lifters exactly what it's for, and 'Meal Prep on a Budget' promises they can do it without spending much.
The red banner runs behind Zac, so $10 and BULK frame his body, and rows of bowls fill the bottom of the frame to show how much food there is.
When your result costs far less than people expect, put the price in huge text and show everything it bought laid out in rows. Let your face react to the number the way viewers will.
Put the tiny price over everything it bought.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.