11:57Packaging Design Challenge: 5min vs 30min vs 5hr
Save referenceCuriosity Gap
The 5-minute bag on the left already looks like a real product, so you wonder how much better four and a half hours could make it. That version is pixelated out. The only way to see the answer is to click.
'5min vs 30min vs 5hr' sets up a race against the clock with a clear ladder of effort, and 'Challenge' makes it feel like a game rather than a lesson.
Showing only the fastest and slowest versions, with 270 MIN instead of the title's 5hr, gives the thumbnail its own number, and the Ps logo tells designers the tool.
When you compare quick and slow versions of the same task, show the quick result clearly and blur or pixelate the slow one. Put the times beside each so the gap does the teasing.
Show the quick version, hide the slow one.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.