5:18Stop Buying Basil — Do This Instead
Save referenceCuriosity Gap
If you keep buying basil for recipes, this is aimed at you. An arrow runs from a small supermarket-style pot to a basil bush many times its size, and how you get there is never shown.
'Stop Buying Basil' commands a habit change many home cooks can relate to, and 'Do This Instead' promises a simple swap without naming it.
The creator pointing at the giant bush with a knowing look vouches for the result, and the bush fills the middle so the size gap reads at feed size.
When your advice replaces a purchase with a better homemade result, lead the title with a 'Stop buying' command and hold back the method. Show the bought version small and your result big, with you vouching for it.
Tell them to stop buying it, and hide what to do instead.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.