18:03Which Viral Cameras Are ACTUALLY Worth Buying?
Save referenceCuriosity Gap
If you've bought a viral camera, you'll look for it here first. Several familiar ones, like the yellow Camp Snap, sit low in C and D. The top S row is pixelated, so you click to see which cameras made it.
'Viral' targets people who saw these cameras hyped on social media, and 'ACTUALLY Worth Buying' promises the honest verdict they didn't get from the hype.
The red-to-green S to D grid reads in a second as a ranking, and THE TRUTH in red across the middle promises a debunk of the hype.
When you're ranking products your audience already owns, use a tier list with the familiar ones placed low and the top row blurred. Viewers look for their own pick, then click to see what beat it.
Rank the familiar ones low, and blur the winners.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.