15:36Woodworkers Are Making Money From THIS Trending Hobby
Save referenceCuriosity Gap
A plain pine disc with a hole in the middle could become almost anything. PEOPLE REALY BUY THESE says it sells, but you can't tell what it is. The title ties it to a trending hobby without naming it, so you click to find out.
'Making Money' speaks to hobby woodworkers who'd like their workshop to pay for itself, and 'THIS Trending Hobby' holds back the one detail they need.
Catching the disc mid-drill shows a product early enough that you can't identify it, and the green REALY puts the weight on disbelief.
When the money is in a trend your audience hasn't spotted, show the product at an early stage so it's hard to recognise. Ask whether people really buy it, and keep the trend's name out of the title.
Show it half-made, and keep the trend's name back.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.