11:49Testing the Most Popular Home 3D Prints
Save referenceCuriosity Gap
Joe holds up a small white clip that doesn't look like much. The arrow says it has been downloaded 100,000 times. You can't tell what it does or whether it's worth printing, and 'Testing' promises to find out.
'Home' says these are everyday household prints, and 'Testing' asks what people with a 3D printer wonder, whether popular models are actually useful.
Holding the clip up to the lens makes a tiny, plain print the hero, and the arrow tying it to 100,000 downloads makes you wonder what it does.
When you review popular things in your niche, hold up the most ordinary-looking one close to camera and put its popularity number beside it. Don't label what it does, so the gap between plain and popular stays open.
Pair a plain object with a huge popularity number.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.