5:113 Pour Over Mistakes Beginners Make
Save referenceCuriosity Gap
The pour looks completely normal, a thin stream from a gooseneck kettle into the middle of the coffee. Yet DON'T DO THIS says something in it is a mistake. Beginners who pour exactly like this can't see what's wrong, so they click to find out.
'Beginners' tells new pour over fans it's aimed at them, and '3 Mistakes' promises a short, specific list to check their own routine against.
The close-up of the stream hitting the coffee bed is clean and calm, and the arrow under DON'T DO THIS points at the dripper without showing which part is wrong.
When a beginner mistake looks normal to beginners, show it exactly as they'd do it, clean and unexaggerated, with a short warning. The ordinary look is what makes them wonder if it's them.
Show the mistake looking normal, and say don't.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.