12:52The PERFECT iPhone Camera Settings For Incredible Photos | iPhone 17 Pro and iPhone 17 Pro Max
Save referenceDesired Outcome
'Shot on iPhone.' is Apple's own ad slogan, known from billboards of stunning photos. Putting it over a phone held up to a city street says yours can take shots like that. 'PERFECT' settings promise to close the gap with the ads.
'PERFECT' promises there's one right way to set it up, and naming the iPhone 17 Pro and Pro Max catches new owners searching for their model.
The phone is pin-sharp against a soft, blurred street, and the clean slogan at the top looks like an Apple billboard rather than a YouTube thumbnail.
When a brand's slogan already means great results to your audience, borrow it for the thumbnail and show their own tool beside it. Keep it clean so it looks like the ad, and don't suggest the brand made it.
Borrow the slogan that already means great results.
What to avoid copying
Don't style it so closely on the brand's ads that viewers think the brand made the video.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.