9:31How to Make a French Press Coffee (that tastes good)
Save referenceCuriosity Gap
If you own a French press, you push the plunger down every time. NEVER DO THIS with an arrow aimed right at that plunge says your usual step is the problem. Nothing shows what's wrong with pressing, so you click to find out.
'(that tastes good)' admits most French press coffee doesn't, which rings true for owners whose cup comes out muddy or bitter.
The red arrow and red THIS point at the press mid-plunge, and the blurred presenter behind keeps all the attention on that one step.
When your audience's usual result is disappointing, admit it in the title and show the step you think causes it, mid-action, with an arrow. Warn them off it without saying why.
Admit the usual result is bad, and point at the cause.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.