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Why Great Movies use the 60-30-10 Percent Color Rule thumbnail7:53

Why Great Movies use the 60-30-10 Percent Color Rule

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What to study

Curiosity Gap

The three squares aren't random colours. They're the brown room, the orange glow and the red dress from the shot, in the amounts the rule names. You can check it against the image and it seems to work, but not why or how.

How the packaging works
Title

'Great Movies' borrows the pull of cinema, and '60-30-10' is a named number rule, which sounds like a simple formula filmmakers can learn.

Thumbnail

The colour squares are stacked on the dark right side, clear of the actor, so the scene and its palette sit side by side and you can compare them.

Remix this

When you teach a rule behind a visual style, pick a striking example and put the rule's parts beside it, taken straight from the example. Viewers can check it at a glance and click for the reason.

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Why Great Movies use the 60-30-10 Percent Color Rule thumbnail

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The transferable lesson

Pull the rule's parts from the example and show both.

NichePhotographyFilm & Television
FormatExplainer
Click driverCuriosity GapDesired OutcomeScale & Specificity
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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