10:23The Best Cameras That Nobody Wants
Save referenceExpectation Violation
In a clean studio shot, this camera with its big lens looks like something that costs hundreds. The red $15. says otherwise, and the full stop makes the price sound final. The title adds that nobody wants these, so you click to find out why.
'Best' and 'Nobody Wants' contradict each other on purpose, so photographers click to learn what everyone else is missing.
Shooting a cheap old camera like a product advert makes it look valuable, and the hand reaching in suggests it's worth picking up.
When something cheap is secretly good, photograph it as if it were premium and put the low price next to it. End the price with a full stop, so it reads as a fact rather than a sale.
Shoot the cheap thing like it's precious, then show the price.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.