12:29The Step Most People Miss When Seasoning Cast Iron
Save referenceCuriosity Gap
Cast iron is meant to be black, so a pan glowing blue and purple stops you. Bluing names the step, but most people have never heard of it. The vinegar and peroxide beside it are kitchen basics, which makes you wonder how they did that.
'Most People Miss' tells cast iron fans who think they've got seasoning sorted that there's a step they probably skipped, which makes them want to check.
Noah's orange beanie and the blue pan are the two brightest things in a dark frame, and the everyday vinegar and peroxide show the step needs nothing special.
When your missing step has an odd name and a strange visible result, show both in the thumbnail. Add the ordinary supplies it needs, so viewers can't work out how they produce it.
Name the odd step, show its strange result, hide the how.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.