4:08Why I Ditched Barbell Hip Thrusts for This Exercise
Save referenceCuriosity Gap
If you do hip thrusts, you've probably been told they're the best glute move. Here Doc Lyss says something beats them. The arrow points at Lyss's hips, but the exercise isn't shown, so you click to find out what it is.
'Ditched' is a strong word for a move glute-focused lifters treat as essential, so hip thrust fans click to check whether they should ditch it too.
BETTER in yellow above THAN HIP THRUSTS makes it a head-to-head, and with Lyss sitting on the floor rather than doing the move, the winner stays hidden.
When you've replaced a popular method your audience swears by, name the old one in the thumbnail and claim something beats it. Show yourself but not the new method, so the replacement stays the reason to click.
Name the favourite they know, and hide what beats it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.