9:07Stop Killing Your Store Bought Basil
Save referenceLoss Avoidance
Lots of people have bought a lush supermarket basil and seen it wilt. The title and thumbnail tell them it wasn't bad luck. The arrow points at the crowded stems in the pot, hinting at a problem most buyers never notice.
'Your Store Bought Basil' names the exact pot people have on their windowsill, and 'Stop Killing' puts the blame on them, not the plant.
DIE in a red box is the word you read first, and the plant beside it looks perfectly healthy, so you want to know why it's doomed.
When your audience keeps failing with something they buy, show it looking perfect and put its fate beside it. Point an arrow at the hidden cause without explaining it, and let the title name the exact product they own.
Show it looking perfect, then say it will fail.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.