10:39The Clever Reason Smart Gardeners Hoard Plastic Bottles
Save referenceCuriosity Gap
Everyone throws out plastic bottles, and you have some in your recycling right now. DON'T THROW, with an excited presenter over a pile of them, says they're worth keeping. The title calls it clever but doesn't say why, so you click.
'Smart Gardeners' flatters viewers into wanting to be one, and 'Hoard' makes keeping rubbish sound deliberate, which leaves the clever reason as the only missing piece.
The pile of bottles is the kind of rubbish every household has, and the presenter's open-mouthed excitement turns throwing them away into a mistake.
When your tip turns rubbish into something useful, show a pile of that rubbish and tell viewers not to throw it out. Let the title flatter the smart ones who keep it, and hide the reason.
Stop them binning it, and hide why it's worth keeping.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.