5:01These Korean Marinated Eggs Are Addictive.
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The yolk dripping off the chopsticks does the selling. It's jammy and caught mid-drip, exactly how people hope these eggs turn out. The bowl behind, packed with eggs in soy, chilli and spring onion, shows a whole batch you could make and keep.
'Korean Marinated Eggs' names the dish plainly for people looking for it, and 'Addictive' promises something you'll want to make again and again.
ADDICTIVE in slanted yellow matches the yolk, but it only repeats the title, so the text could have added something new, like the prep time.
When your result looks delicious or satisfying, shoot the single best moment of it up close, like a yolk mid-drip. Use the thumbnail text for something the title doesn't say, not the same word twice.
Shoot the result at its most tempting moment.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.