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The ONLY Advanced Layout Tutorial Designers Need To See! thumbnail8:09

The ONLY Advanced Layout Tutorial Designers Need To See!

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What to study

Curiosity Gap

LAYOUT#1 is two plain columns, the safe grid many designers fall back on, and it gets a red cross. LAYOUT#2 gets the tick, but it's just a bold V and a wavy line. You can't see what rule makes it better.

How the packaging works
Title

'Advanced' speaks to designers who think they're past the basics, and 'Need To See' suggests they're missing something important.

Thumbnail

The black and orange split, with a cross and a tick, reads as wrong versus right at a glance, and plain line drawings stay clear at feed size.

Remix this

When you teach a principle that separates ordinary work from good work, show both side by side as simple drawings with a cross and a tick. Make the good one intriguing enough that the rule behind it isn't obvious.

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The ONLY Advanced Layout Tutorial Designers Need To See! thumbnail

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The transferable lesson

Show wrong and right, but hide the rule between them.

NicheGraphic Design
FormatHow-to / Tutorial
Click driverCuriosity GapIdentity & Self-Relevance
Visual signalSide-by-Side Comparison
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