The title hides the habit and the image reveals only a rubber band on a wrist. Knowing the object but not how it works makes the itch stronger. The text voices your exact thought, and the click is the only way to close it.
How the packaging works
Title
The title promises unbreakable discipline while calling the habit weird and keeping it hidden.
Thumbnail
A close shot shows a yellow rubber band stretched over a wrist, with the question a rubber band beside it.
Remix this
When your method uses an ordinary object, show the object up close and keep the method hidden. Place the viewer's own question as the text. It fails if the object gives the trick away on sight.
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