20:22La Croix's Succession of Coca-Cola & Pepsi
Save referenceExpectation Violation
You know every can here, yet the sizes feel wrong. La Croix stands taller than Coca-Cola and Pepsi, and that size trick quietly flips the pecking order you grew up with. A nobody towering over giants begs one question, how?
Title
The title claims the throne is changing hands and names the giants involved.
Thumbnail
The image lines up famous cans with La Croix scaled taller than all of them.
Use this when a small player is beating famous ones. Line them up and make the underdog physically bigger, since scale reads faster than any label. The famous names do the recognising work.
Scale flips a pecking order faster than words
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.