16:02Ex-Banker Explains: How To Become a Millionaire on a 9-5 Salary
Save referenceDesired Outcome
The dream is stated at full volume, get rich from nothing. What stops it reading as hype is the title, which adds a banker's background and the words on a 9-5 salary. The promise pulls, the 9-5 line lets a normal earner in.
Title
The title adds the ex-banker background and grounds the dream in a 9-5 salary.
Thumbnail
The image strips everything down to the bluntest version of the promise, get rich from nothing.
Use this when your promise sounds too big for your viewer's life. Chain it to their reality with lines like on a normal salary or from nothing, so nobody rules themselves out.
Chain big promises to the viewer's reality
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.