9:11The two juiciest beef burger classics to impress any guest!
Save referenceDesired Outcome
Two finished burgers held to camera sell the eating before any words land. The 'smash or pass' line turns it into a pick-a-side game, and one of them really is a smash burger. You click hungry and curious which wins.
The title promises two proven recipes and a payoff with guests.
The thumbnail holds both burgers to camera and asks you to pick one.
When you cover two options, hold both to camera and ask the viewer to pick a side. A playful line earns its place only if it fits the topic, as this pun does. Keep the verdict inside the video.
Hold both options to camera and make viewers pick.
What to avoid copying
Smash or pass is internet slang that not every viewer decodes kindly. The pun works here because smash burgers make it literal.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.