Your hands are right there, so you check the moment you read it. The circle on the palm shows exactly where to look and the heart icon raises what is at stake. A self-test the viewer can run instantly is almost impossible to scroll past.
How the packaging works
Title
The title links an everyday body part to a serious hidden warning.
Thumbnail
The circled spot on an open palm plus the command to check turns the thumbnail into an instant self-test.
Remix this
Use this when viewers can test themselves right now with their own body or screen. Show exactly where to look and tie it to something they fear losing.
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