Three levels sit side by side and you place yourself on the ladder before you can stop. The line about only 2% reaching advanced dares you to check which group you are really in. The title promises the whole map in 21 minutes.
How the packaging works
Title
The title promises complete coverage in a fixed, short time.
Thumbnail
The beginner-to-advanced panels plus the 2% line turn the video into a self-test.
Remix this
Use levels when your audience varies in skill. Show the ladder in the image and add one hard number that makes staying at the bottom feel uncomfortable.
The transferable lesson
A skill ladder makes viewers place themselves on it.
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